Celebrating the uniqueness of every Maine community.
Through a longstanding partnership, Great Works Internet (GWI) and Blaze have created a hyper local marketing and brand strategy, with supporting creative execution, media support and on-going insight gathering.
Services
Business Strategy
Creative Development
Brand Identity & Positioning
Website Design
Digital Marketing
Audience Research
OPPORTUNITY
While many ISPs rely on flooding your mailbox with direct mail as their key to converting customers, Blaze and GWI are taking a more empathetic approach to connecting with Maine residents.
PROCESS
Blaze developed and manages a disciplined multi-phased process for the launch of each new market. This process is fueled by the belief that each community is as unique as the individuals who call it home. This process is also driven by very specific customer acquisition goals we measure and optimize our efforts against. The foundation of each new market launch is a research and insights phase.
SOLUTION
The output of this work drives all key decisions on product strategy, creative execution and ensures we stay connected to the communities we are there to support. Over the years we’ve done a lot to support GWI and are proud of the partnership we’ve formed. We’re also really proud of their recent accomplishment in becoming the first Broadband Carrier in the nation to achieve B Corporation certification.
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