INSPIRING CUSTOMERS
TO BANK LOCALLY.
Services
Strategic Planning
Audience Research
Creative Development
Production Execution
Digital Advertising
Media Planning & Strategy
we know finance
For five years, Blaze was the agency of record for Service Credit Union, the largest New Hampshire-based credit union, supporting a full range of product campaigns and overall brand strategy. We helped them define what it really means to own your financial future — and we’re still good, old friends.
In a crowded space with a limited budget, it can be a challenge to find the right audience and target them in the most efficient way possible. With Service Credit Union, we made it our goal to identify personas that presented the biggest opportunity for engagement. We analyzed the nuances of our findings in the context of the overall market, and mapped out the opportunity ahead of us.
We developed five key messaging themes that stood at the crux of our key question: “Why do people choose credit unions?” We then conducted a 1,500+ person regional survey, crafted to determine which of our messages resonated most with our potential customers. We ensured that our respondent pool was representative of our Credit Union consumer base and leveraged our survey results (marrying both demographic and psychographic information) to extrapolate a compelling audience profile. With data in-hand, we started targeting with a balanced portfolio of messaging and media.
Through our discovery process, we were able to determine our audience’s priorities: ownership over their finances, a stake in their financial institution, control over their wellbeing, and flexibility to fit their individual needs. So we developed the “Be an Owner” campaign, encouraging audiences to take control of their finances without falling into typical, default options. We developed a creative strategy that yielded an all-encompassing broadcast, digital, and social media execution that could run on the platforms and channels we knew our audiences consumed — and the results speak for themselves.
+300%
New website users YoY
1.13%
Social average CTR
+68 million
Impressions
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of our WORK
